Tastes like Chicken

I've always been confused by the phrase "tastes like chicken" because it usually doesn't. I'm not a vegetarian, but I do feel like we consume a little too much meat. I read the book Eating Animals by Jonathan Safran Foer when it first came out and it turned me off to eating meat for awhile. I tried to talk to people about the meat industry and realized that they rather not talk about it. So....I'd rather not talk that much about it. Here's a picture: